AdWord Excelizer .com

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This web site is about Google Adwords and other pay per click (”PPC”) programs. You may find free softwares on keywords processing and campaign management, i.e. Just-One-Click-Execution (”JOCE”) and Adword Excelizer beta (”AE beta”), available for free download. More than mere “how to make money from Google Adwords advertising campaign”, this web site focuses on productivity and quality of keywords processing and campaign management.

It has a blog that contains guides, updates and reviews on anything to do with Google Adwords. To learn more about running a decent Adwords campaing, read on…

Some Adwords Keyword Wonder Tools…

Are you still believing in keyword wonder tools that you can fire up, grab thousands of relevant keywords, hastily group them into 5 Ad Groups in thirty minutes and rake in thousands? Most people do and actually it works…only if you are lucky enough to be in a rich but obscure niche. However, such campaigns are usually unable to withstand competition. They suffer low CTR when the ads of their competitors come in.

The method of using Adwords to drive traffic for affiliate business was first popularized by Chris Carpenter’s Google Cash and Greg Heslin’s Google Adwords 123. Few years down the road the method has become so popular that facing competition is almost unavoidable in any market niche.

(By now, if you are not sure of what this web site, on Adwords pay per click advertising and affiliate program, is all about, read the basic here.)

When it comes to competition…

When it comes to competition in Adwords, one of the most critical factors is how cheap is Google charging you per click. One of the important factors in Quality Score (The measure Google uses to decide the pricing for your keywords) is the click through rate, CTR, of your keywords (users’ search terms) that trigger your Ads. The higher your CTR, the cheaper your cost per click and the more opportunities are opened to you. Not only you can make more profit with higher ROI, you can make profit from the affiliate programs that others are losing money. It is the natural barrier of entrance and the definitive strategy to throw your competitors out of the window. (Other factors in Quality Score that Google uses to determine your cost per click.)

A CTR high enough to throw out competition doesn’t come easily. It is the outcome of going through all your keywords with fine grouping, choice of region setting, wise keywords wrapping (don’t waste a keyword) and relevant & good ad copywriting. You could spend hours and hours to setup a quality campaign. However, when time is what we lack we settle with simple and gross grouping of keywords, cross our fingers and hope for the best. But like any venture, there is no short cut for a sustainable and rewarding business model. Proper and delicate keywords processing and ads copywriting is simply THE unavoidable processes. The question is how we can simplify the tasks…

So, how long does it take you…?

Ask any seasoned Adwords advertiser and you will know you need to do all these…

Group hundreds of keywords you grap from keywords tool into small and tight Ad Groups. Well, copy and paste, copy and paste, highlight keywords, switch notepads, highlight another Excel cell, reposition active cell, click this click that, etc. (We have a quick way to do this with Excel, i.e. AE Grouping Wizard. You can download it free without any sign up.)
Create variations to capture all search possibilities. Add “dot com” at the back, add “buy” at front, replace [space] with hyphen, permute keywords, imagine wrong spelling…etc. So you go through each keyword once more for every variations you create. Here is a quick way to create any variation of your choice.
Add in keywords from another source. You either go through the keywords in all Ad Groups again to eliminate all duplications or live in doubt of which ad would be triggered.
Search the real meanings of certain obscure keywords. Are the keywords relevent to my topic? Once you find out, group and wrap them appropriately. Here is a quick way to do your research.
Regroup, regroup and regroup keywords depending on the outcome of your campaign. Take them out from the old Ad Group add them in to another Ad Group. Check for duplications, ponder whether you have missed out some duplications.
Find out common misspelling. Group, wrap and upload them to Adwords
Write relevant ads copy for each Ad Group

These are mundane, boring, repetitive and extremely time consuming tasks. I don’t know about you, but I truly dislike doing them. The only reason for me to continue to do them is: for a profitable campaign I know this painful and mundane task of keywords processing is unavoidable. I cannot not to do them.

So, how long does it take you to complete a good keywords processing, i.e. grouping, wrapping, eliminating, etc. for your Adwords campaigns?

JOCE, Just-One-Click-Execution

JOCE, the Just-One-Click-Execution, is a FREE Adwords keyword tool to simplify keywords processing in an Ad Group. It wraps, cleans, de-dupes, creates variations, permutes, etc. your entire Ad Group’s keywords…in one single click. Check out the 3-Step Quick Start here and the full description of this powerful keyword tool.

Just once click execution. Right click to view image.

It comes with Ads Drafter that speed up your ad drafting process and keywords recorder that keep the keywords of your entire campaign in one file.

ad drafter. Right click to view image.

It is in the format of Microsoft Excel template. Our promise is that JOCE will always available as a free tool. It was not without struggle when we think of giving out our hardwork for free… It is okay now, well, this is a way of doing a proper marketing, too.

Adword Excelizer

Adword Excelizer is a keyword processing tool for your entire campaign. Ad Groups are arranged in columns. It eliminates duplications of the entire campaign, simplifies the process of sorting and grouping thousands of keywords into small and tight Ad Groups. You just select the keywords by holding down [ctrl] and clicking to select keywords. Then, in a single click these selected keywords will be moved to a new Ad Group from the old one. Such simple feature will save you hours of hardwork.

Adword Excelizer screenshot. Right click to view.

Adword Excelizer also contains every features of JOCE. It is in the latest part of beta testing and we have not decided on the price yet. Get a free copy of JOCE or a free copy of AE’s beta version.