Black Ink Project Notes: Finding niches
I thought for a while after the webinar session, the first step of an internet business is soul searching…
Find my niches that I have experience, passion and with niche shoppers community, and not lucrative niche that I have neither passion nor expertise.
Experience and expertise of a topic allow me to create USP for my web sites. With passion on a topic, I can learn quickly and put in effort even though I may not be an expert yet. With passion I can become expert and create USP easily in my niche. It is in the details. Not the brute force of massive high cost PPC.
With such USP I can carve a slice out of a big pie. No niche is too difficult or competitive. Compete against the big boy is down to how good I am in a niche, how focus I am in a niche and how much effort I am willing to put in to improve and become top notch expert. Not head on against big boy but slice out a small piece of the big pie. Generalist earns less than specialist.
Then, enlarge a small pie.
Jeremy also gave the characteristics of good niches and bad niches. Join the project here and watch the webinar video. Kurt’s blog has a much better & complete summary of the first session on finding your niche.
For my photography hobby, I should focus on the niche of one camera, i.e. Canon Rebel XT, instead of trying to build a camera store. After a while, when the niche is running alright then expand to comparison of cameras.
The first step of an internet business is indeed soul searching…competency and passion. Actually I have two more factors, pain (like how you solve your heamoroid problem) and meanings (injustice of CNN twisted reports done to both Tibet and China).
What is my expertise and passion? Next post.
