Black Ink Project Notes: Rock Solid Plan
Notes on today’s Black Ink Project webinar session: Rock Solid Plan
1. Focus on a slice from a big pie
2. SWOT Analysis
Strenght
usable site? indepth content (just be better)? product selection? expertise (become authority)? difficult replicate site idea (wizard)?
Weakness
Lack technical skills. lack design skills, not a good writer, not knowing as much as competitors, don’t have the money to execute the plan
(PHP scripting, time, bad taste of web design, bad english, slow writer, etc.)
Opportunities
Market trends, sales increases, lack of competition, competitors weaknesses, macroeconomic factors (like buying music method from CD to download)
(ultr portable notebook)
Threats
Savvy competitors, your angle is covered, too easy to copy/ replicate, macroeconomic factors
Is my service special or simple microsite?
* Gedgets come and go, go for the flagship model of a brand with future route map.
(build a real web site, start with a small piece and not taking too much)
2. Dig deeper - Market study
a. can i produce the site?
skills? what do i have, where can i get
tools? free tools, etc.
time?
budget?
b. Who are my competitors?
ultra portable competitors (PC world, Cnet, notebook review)
c. is there enough demand?
using google adwords keywords tools
just brainstorm and come out with a list of possible keywords
what are people looking for (in the ?
any niche with a publication worth a niche. ?)
3. Understand the customer
4. Is your angle unique?
add value? value clear in customers mind? key differentiators?
5. Discuss ideas with others
Trusted colleagues, subject matter experts, don’t worry about them stealing your idea.
