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When I started my internet marketing journey in late 2005 I had a problem of seeing niches. I cannot see in anywhere that there is a niche other than internet marketing, web hosting or ebooks in the clickbank, not to say niches that I am passionate about.

Now I think I have a process to generate niches.

Checklist:
1. find my niches through expertise, passion, pains & meanings
2. find my niches through life processes
3. find products at amazon, ebay, clickbank, CJ, dummies, wiki, etc.
4. find keywords for SEO, market and competitions
5. find community for special knowledge, needs and key to success
6. for content find articles, youtube video

1. Find my niches through expertise, passion, pains & meanings

a. My experience/ expertise,
Accounting, Malaysian tax, finance, investment, reading and analysing financial statements, costing, Chinese Mandarin, Malay Language, Excel, etc.

Sample niches: teach investing, reading financial statements, Chinese language, Malay language, excel VBA, etc. Making money through etrade affiliate, newsletter on following stocks, teach Chinese or Malay languages, sell language courses, sell Excel software, VBA scripts and books, etc.

b. My passion,
Computer, Internet, Writing, Reading, History, Economics, Finance, Mathematics, NLP, Psychology, Conspiracy Theory, Photography, Kayaking, Travel, Buddhism, Mysterious things, i.e. Poltergeist, etc.

Sample Niches: selling courses, books, of all the above, i.e. speed reading courses, internet and computer books or software, photography of using my canon xt rebel, etc.

c. Pain / Personal or family disasters
Have panic attacks twice in life time and never develop into disorder, sample niche is anxiety disorder.

Solving your acne problem, haemorrhoid problem without surgery, how to go through PTSD, online dating for those single with children, etc. (not me)

These niches are the solutions.

d. Meanings in life

Anti CNN for lying, then create a community to fight against evil CNN and earn…adsense(?), start Black Ink Project (not me, but JP), a local community site, Tibet for peace and true autonomy not war and independence, etc. Off course, yoga, meditation, etc.

Finding niches from passion and experience is probably a “soul searching” process.

2. Find my niches through life processes

a. when you are getting married, you will be the expert of: wedding gifts, wedding ideas, wedding books, wedding speeches, wedding cards, wedding greeting ecard, books on relationship, wedding dvd, wedding flavour, wedding photograph session, wedding gown, wedding planning, wedding music, wedding cd, etc.

b. when you are not pregnant, you will be passionate of how to get pregnant, how to choose gender of baby, etc.

c. when you are pregnant, you will become expert of choosing prenatal class, baby gifts, tips to handle baby, music for baby, how to deal with baby, baby sickness, post natal depression, baby car seat, etc.

d. when your baby getting older, you will know: baby toys, card game, board game, dealing with children, gameboy, PS3, etc.

There can be many ideas for other phases of life, change job, moving home, going to school, going to college, joining sport team, childrenpsychology , learning science, buying cars, buying home, loan, mortgage, finances, starting a business, getting a pet, pet training, pet food, dating strategies, how to make love properly, travel,backpack, etc.

Going through wikihow.com, amazon, ebay, wiki, etc.

Last, and the least important, those content subscription services usually gives tons of niches per month. And off course, there is a niche a day’s free newsletter (! important: the web site is pretty annoying due to pop up).

Format of products, books, dvds, cds, toys, games, music download, software, services, gadgets, equipments, etc.

More discussion about finding niches at Black Ink Project forum.

Comments(1)

I thought for a while after the webinar session, the first step of an internet business is soul searching…

Find my niches that I have experience, passion and with niche shoppers community, and not lucrative niche that I have neither passion nor expertise.

Experience and expertise of a topic allow me to create USP for my web sites. With passion on a topic, I can learn quickly and put in effort even though I may not be an expert yet. With passion I can become expert and create USP easily in my niche. It is in the details. Not the brute force of massive high cost PPC.

With such USP I can carve a slice out of a big pie. No niche is too difficult or competitive. Compete against the big boy is down to how good I am in a niche, how focus I am in a niche and how much effort I am willing to put in to improve and become top notch expert. Not head on against big boy but slice out a small piece of the big pie. Generalist earns less than specialist.

Then, enlarge a small pie.

Jeremy also gave the characteristics of good niches and bad niches. Join the project here and watch the webinar video. Kurt’s blog has a much better & complete summary of the first session on finding your niche.

For my photography hobby, I should focus on the niche of one camera, i.e. Canon Rebel XT, instead of trying to build a camera store. After a while, when the niche is running alright then expand to comparison of cameras.

The first step of an internet business is indeed soul searching…competency and passion. Actually I have two more factors, pain (like how you solve your heamoroid problem) and meanings (injustice of CNN twisted reports done to both Tibet and China).

What is my expertise and passion? Next post.

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