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Black Ink Project Notes: Finding niches

I thought for a while after the webinar session, the first step of an internet business is soul searching…

Find my niches that I have experience, passion and with niche shoppers community, and not lucrative niche that I have neither passion nor expertise.

Experience and expertise of a topic allow me to create USP for my web sites. With passion on a topic, I can learn quickly and put in effort even though I may not be an expert yet. With passion I can become expert and create USP easily in my niche. It is in the details. Not the brute force of massive high cost PPC.

With such USP I can carve a slice out of a big pie. No niche is too difficult or competitive. Compete against the big boy is down to how good I am in a niche, how focus I am in a niche and how much effort I am willing to put in to improve and become top notch expert. Not head on against big boy but slice out a small piece of the big pie. Generalist earns less than specialist.

Then, enlarge a small pie.

Jeremy also gave the characteristics of good niches and bad niches. Join the project here and watch the webinar video. Kurt’s blog has a much better & complete summary of the first session on finding your niche.

For my photography hobby, I should focus on the niche of one camera, i.e. Canon Rebel XT, instead of trying to build a camera store. After a while, when the niche is running alright then expand to comparison of cameras.

The first step of an internet business is indeed soul searching…competency and passion. Actually I have two more factors, pain (like how you solve your heamoroid problem) and meanings (injustice of CNN twisted reports done to both Tibet and China).

What is my expertise and passion? Next post.

May 06th 2008 Posted to Resources, Guides on the net, Black Ink Project, Finding niches

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Black Ink Project by Jeremy Palmer

In mid 2006, I bought QuitYourDayJob.com’s High Performance Affiliate Marketing ebook by Jeremy Palmer. I applied his
ideas of a converting (sales) web site. Together with scripts that I used, I managed to do rather well in PPC marketing.

In mid 2007, Jeremy and Anik started PPC Classroom. Despite steep fees, I bought the program. The limitation of this program is that it focus mainly on PPC marketing. PPC’s landscape is changing constantly. Competition has become fiercer. PPC search engines algorithms change constantly and demand more efforts from advertisers. Simply PPC is not sufficient.

Today, Jeremy is starting Black Ink Project to help new affiliate to make profit. As described in his post.

The Black Ink Project is an affiliate success course designed to help new affiliates bridge the gap between my e-book and making a profit. Some find that the book and forum support is all they need to succeed, but others need a little more hands-on training to connect all the dots.

The project focuses on four key areas:

Setting realistic goals, based on your time and budget. You’ll discover how much time and money you need to invest to achieve your goals.

Researching prospective opportunities. You’ll learn out how to avoid potential pitfalls and find the right niche and the best advertisers.

Learning the software, scripts, and tools to help you create your site. You’ll not only leave the course with a complete tool belt, you’ll learn how to use your tools alone and together to create beautiful high-converting sites.

Develop and launch a campaign from start to finish. At the end of the course, you’ll have a complete action plan and checklist you can use for future sites.

The project is free for everyone to join. The initial 1,000 seats was quickly snapped up. However, registration for the Black Ink Project is now open again for another 2,000 seats (Limitation of WebEx’s meeting), when Jeremy got WebEx’s commitment to add another 2,000 seats to conduct webinar.

My personal recommendation is to ask you to join the program. It is free. You have all the experts gathered by Jeremy to guide you through the process of turning ebook knowledge to profitable internet business. Other than your commitment to complete the project and to help & share your success story with others, there is nothing else asked of you. Check out the content of the program at Black Ink Project website. You can register for the project here.

After your registration. You will need to register for the first Webinar. Read this on registration of webinar. The first webinar will be started on 5/5/2008 3pm PST (or 6pm New York time, 10pm London time, 6/5/2008 6am Singapore & Malaysia time, 6/5/2008 10am New Zealand time.) It left less than 9 hours from now. More information available here.

I will record my notes, thoughts, ideas and progress of Black Ink Project in this blog. I will reveal my niche and progress. Bookmark this blog and keep an eye here.

You can join the Black Ink Project community at twitter.

May 05th 2008 Posted to Resources, Guides on the net, Black Ink Project

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Site Build It and SiteSell

I got a Site Build It! (SBI) last December. I use its Brainstormer to brainstorm concepts and topics for few of my web sites. Well, not the just for the SBI web site that I am building, but my other web sites too…

First thing first, what is Site Build It! or SBI?

SBI is an ecommerce package, for individual or small entrepreneurs, comes with various software, tools, web hosting services, payment process services, and etc.

These software and tools enable individual like you and me to

brainstorm web site concept
identify profitable market niche (checking the supply and demand of topics/ keywords)
design and develop web sites
process transactions
market web services or products

without having to worry about the technically of building web sites.

This is the list of a few hundred of SiteSell clients’ web sites using SBI at the top 1% of traffic ranking (out of 56.1 million web sites). This is SBI’s track records: their clients web sites are in the top traffic ranking of almost every industry. You can check out the list of web site to get ideas and concepts for your own web site.

Before going further, these are a few screenshots of SBI’s Brainstorm It!. A tool to identify market niches and brainstorm web site concepts.

Personally I like SBI’s Brainstorm it!, a tool I use to identify keywords that have many searches but with little existing web sites. I use it to brainstorm my other web sites too. This is how it looks like.

1. the login page

2. some of the functions

3. the keywords list

Site Build It! is actually a personal ecommerce package. It provides the entire range of tools and resources for the process of setting up an online business covering actions from brainstorming, designing, developing and to marketing to closing sales. SBI takes the technical part out from the process. Non-technical person like you and me can concentrate on building the content without knowing a single bit of technology while deploying latest ecommerce technology against competitors.

The entire personal ecommerce package includes

Domain Name Registration
Web Site Hosting
Brainstorming & Researching
Powerful Graphic tools
Point & Click Site-Building
Search Engine Optimization
Automatic Search Engine Submission & Re-Submission
PPC Search Engine Research
Traffic Stats & Click Analysis
E-zine Subscription & Delivery
Web Mail

What is not included in the package:

You have to choose your market
You have to decide your product/ content/ monetizing method
You have to take time to write your content
Your have to learn the tools (though rather simple)
There is no quick ways other than writing your own content

SBI is successful because it requires the entrepreneurs to adopt a strategy that search engines like:

Content - Build unique content
Traffic - SBI’s web site structure are designed to optimize the content for high ranking in search engine and therefore to attractive traffic
Pre-sell – Provide useful information to build credibility and trust with the visitors
Monetized – Then only earn money

These are the case studies from SiteSell clients sharing their success stories using SBI with real life examples.

Buy one? Stop! Ever wonder how to get a free Site Build It!? I found this sneaky method from internet. After you sign up as SiteSell.com’s Affiliate, you will receive an e-mail within 24 hours from AdwordExcelizer.com detailing two methods to get Site Build It! FREE.

What is SiteSell.com?

SiteSell.com is the company provides SBI, the personal ecommerce package.

January 18th 2006 Posted to Resources

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Setting up a web site in 2 hours

When I started my online venture I tried few html editors like Microsoft FrontPage and Eversoft 1stPage. It took me few weeks just to setup a not-so-decent web site. It was not well designed at all. The look and feel was amateur. The structure was not optimized for search engine ranking. It was difficult to update. After setting it up, I lost energy to write content and design my business process.

Free Scripts for Content Management System…

It took me about half a year to realize that there are something called “free script” and “free content management system” (CMS) on the internet. First thing first, there are abundant of free and wonderful scripts available on the net due to Open Source Movement. I can simply install these scripts in my web hosting, with few clicks here and there, and the entire infrastructure of my web site is constructed. I just need to write and post my content, i.e. articles, to my web hosting. All of these free scripts come with free templates of various designs with different look and feel for your web site. Some scripts, come with thousands of free templates.

It takes me less than 2 hours to setup a professionally looking web site (like these: career and personal finance. Click here for more free templates and choices for look & feel.) with FREE opt-in mailing system (like AdwordExcelizer, outside price is about $15 per month) completed with a discussion forum (like this: financial forum). Again, these scripts are all FREE.

It was a revelation too shock for me to handle then. I had been working hard on a primitive and not-too-good-looking web site for six months (including content) only to find out that I could have saved most of my time spent on designing and constructing the web site structure.

Riding on Open Source Movement…

There are ample of such free scripts under open source licencing available in the net for various online purposes like site building, content management, blogs, mailing lists, polls & surveys, image galleries, discussion board, guestbooks, project management, billing system, shopping cart system, online customer handling system (i.e. live chat script, FAQ script, helpdesk ticket script, etc.), wiki, etc. Once you install these scripts, you can handle these advance online tasks single handedly.

Adword Excelizer uses a web hosting service that contains more than 50 types of free open source scripts. Some of these scripts are famous and popular like phpBB2, PHPNuke, Mambo, PostNuke, Wordpress, Drupal, Geeklog, phpWiki, etc.

Yes, you can download all these scripts through their respective web sites, upload and install them to your web host one-by-one manually. However, this is not as easy as you think. Every script comes with its own unique and different installation procedures and requirements These installation processes are usually not very straight forward for newbies. It took me a while to get familiar with the installation process of some of these scripts. Almost all of them require you to first setup mySQL data base in the web server. More importantly, not all web hosting plans and services support these free scripts.

However there is a quick solution that I use to cut short my web site setup time in less than 2 hours…the cPanel.

This web hosting service help me to set things up quickly and professionally…

Adword Excelizer uses a web hosting service that comes with a login panel containing all the scripts above. All I have to do is just choose a script and fill up information to INSTALL these scripts. Therefore I could spend less than two man hours to setup the entire structure of AdwordExcelizer. Two hours a web site for my many other web sites too.

This is the package that we are using:

Unlimited domain & sub-domain names (so you can have multiple web sites. I have 8 web sites under this web hosting.)
5Gb disk space and 75 Gb bandwidth (This is so far one of the best in the industry for the same price [below].)
Entire scripts library of more than 50 scripts (I just counted it) to be installed in few clicks.
24/7/365 support via phone, online live chat and e-mail, 99.9% uptime, and have a 30 day money back guarantee (I never lose a chance to utilise their online support service)
Video tutorials (Being almost a complete newbie a year ago, I learned through their video tutorials)
Stat report for you to track your traffic. Which search engines, which friendly web sites and which search terms (keywords) bring you traffic?
How much is the cost? $9.95 per month. Not bad at all.

(Edited on 14 August 2006: Don’t bother to read further, I have changed my opinion on this web hosting service that I am using due to their web server efficiency. I still like its unlimited domains and subdomains that allow me to experiment various concepts, but I don’t think their servers are fast enough as compare to those web hosting services that do not offer unlimited domains.)

This is their, the web hosting service, words:

We offer 24/7/365 phone support, 99.9% uptime, and have a 30 day money back guarantee. Your site will be on a top of the line Dual Xeon server that provides INSTANT backups of your site. Our control panel is one of the best in the industry, and has over 39 scripts (It is now 52 scripts) that can be installed with a click of the mouse. See the instant script list.

Our Most Popular Shared Hosting Plan: Our most popular shared hosting plan is the Baby plan which comes with support for unlimited domains, 5GB disk space, and 75GB bandwidth. We recommend pushing the unlimited domains, 99.9% uptime guarantee, free scripts we provide, 30 day money back guarantee, and the online web site building software we provide.
Build Your Site Online With Site Studio Template System! Easy to Use! Check out demo and video tutorials.

This is the hosting service provider that we entrust our web sites, i.e. Adword Excelizer.com and others.

January 02nd 2006 Posted to Adwords Blog, Resources

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Free Book Build It!

Free Book Build It! builds you a customized free e-book. Free e-books have high production value and readability — combine that with truly great content and you have an easy and effective way to PREsell your visitors. Many internet marketing masters, e.g. Chris Carpenter of Google Cash, Jeff Mulligan of CBMall, etc. offer exactly the same ebooks below to their audience.

Just build it…embedded it with your very own affiliate links and offer it, as a free download from your own site. Your audience will love you for it.

These are the books:

The Affiliate Master Course
The Service Sellers Masters Course
The Webmaster BUSINESS Masters Course
Make Your Net Auction Sell! The Masters Course
The Netwriting Masters Course
Make Your Price Sell!, The Masters Course
The Getting Started Action Guide

You can download and read the free e-books yourself — not only should you understand what you are promoting, but they REALLY ARE that good! These books offer solid useful information for any type of business on the Net. You will acquire exactly the skills and knowledge promised!

Here’s how Free Book Build It! customizes each free e-book, uniquely for you…

All of the links from your customized e-book to SiteSell’s product sales sites and corporate home page are automatically modified to your affiliate link. So when your customer clicks on your unique affiliate link, we write your cookie onto that visitor and then redirect him/her to the particular site destination. When s/he orders a product, you will be credited with the sale.

And there is another profitable bonus… the free books are so good that folks pass it along to their friends. So your affiliate link spreads virally, generating yet more visits and sales.

Free Book Build It! builds your customized e-book and then it zips it up into a downloadable .zip file. All you have to do is download it to your desktop, and then upload it to your Web site (or to free disk space at whatever ISP you use to access the Internet).

You can offer the free e-books to your audience by promoting them on your Web site, or via your e-zine, or through whatever other promotional methods best suit your business.

Actions

1. Sign up as Affiliate. Click Here, it is free,
2. Login to the Affiliate Center as per the confirmation email you will receive,
3. Click on the drop down menu “QuickJump to…” and select “Free Book Built It! ***” which is near the bottom of the menu,
4. Choose the book you want to build, and
5. Click the Build It button. And you are done.

You can just download your very own ebook embeded with your affiliate link in less than two minutes.

Free Site Build It!
What’s more? Ever wonder how to get a free Site Build It!? In 24 hours after you sign up as SiteSell.com’s Affiliate, you will receive an e-mail from AdwordExcelizer.com detailing two methods to get free Site Build It! from Site Sell.

If you wonder what is Site Build It!, click here.

December 28th 2005 Posted to Adwords Blog, Resources

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