Match Types for Yahoo Search Marketing
I have been looking for a more technical description on Advanced Match and Standard Match of Yahoo Search Marketing. Unlike Google Match types of Exact, Phrase and Board match, this Advanced & Standard Match types that Yahoo used are not intuitive.
I have been guessing what exactly Standard Match is covering. For instance, will search term in different order triggers my ads, if my keyword is set at Standard Match? (Answer: No, it should be set as Advanced Match in order to trigger my ads.)
This is the detail descriptions of Match Types in Yahoo’s own words…click here.
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