More on negative keywords
Bookmarking this page on how negative broad-matched, phrase-matched and exact-matched work.
From Adwords Help Center.
Comments(1)Tuning AdWords Campaigns using Google Analytics
This is an interesting presentation on how Google Analytics’ reports can help in fine tuning our adwords campaigns.
Stephanie Hsu went through
a. Linking Analytics with Adwords account (at account level instead of MCC)
b. Search Engine Report
c. Bounce Rate Report
d. Adwords Campaign Report
e. Keyword Positions Report
f. Goals
g. Ad Scheduling & Budgeting
h. Optimizing Ad Texts & Ad Delivery
i. Other tips (i.e. top ten referral sites, etc.)
