http://adwordexcelizer.com Adwords Productivity Tool and Blog Thu, 08 May 2008 18:18:06 +0000 http://backend.userland.com/rss092 en When I started my internet marketing journey in late 2005 I had a problem of seeing niches. I cannot see in anywhere that there is a niche other than internet marketing, web hosting or ebooks in the clickbank, not to say niches that I am passionate about. Now I think ... http://adwordexcelizer.com/archives/43/black-ink-project-exercise-finding-niches Notes on today's Black Ink Project webinar session: Rock Solid Plan 1. Focus on a slice from a big pie 2. SWOT Analysis Strenght usable site? indepth content (just be better)? product selection? expertise (become authority)? difficult replicate site idea (wizard)? Weakness Lack technical skills. lack design skills, not a good writer, not knowing as much ... http://adwordexcelizer.com/archives/44/black-ink-project-notes-rock-solid-plan I thought for a while after the webinar session, the first step of an internet business is soul searching... Find my niches that I have experience, passion and with niche shoppers community, and not lucrative niche that I have neither passion nor expertise. Experience and expertise of a topic allow me to ... http://adwordexcelizer.com/archives/42/black-ink-project-notes-finding-niches In mid 2006, I bought QuitYourDayJob.com's High Performance Affiliate Marketing ebook by Jeremy Palmer. I applied his ideas of a converting (sales) web site. Together with scripts that I used, I managed to do rather well in PPC marketing. In mid 2007, Jeremy and Anik started PPC Classroom. Despite steep ... http://adwordexcelizer.com/archives/41/black-ink-project-by-jeremy-palmer Bookmarking this page on how negative broad-matched, phrase-matched and exact-matched work. From Adwords Help Center. http://adwordexcelizer.com/archives/40/more-on-negative-keywords This is an interesting presentation on how Google Analytics' reports can help in fine tuning our adwords campaigns. Stephanie Hsu went through a. Linking Analytics with Adwords account (at account level instead of MCC) b. Search Engine Report c. Bounce Rate Report d. Adwords Campaign Report e. Keyword Positions Report f. Goals g. Ad Scheduling & Budgeting h. ... http://adwordexcelizer.com/archives/39/tuning-adwords-campaigns-using-google-analytics I have been looking for a more technical description on Advanced Match and Standard Match of Yahoo Search Marketing. Unlike Google Match types of Exact, Phrase and Board match, this Advanced & Standard Match types that Yahoo used are not intuitive. I have been guessing what exactly Standard Match is covering. ... http://adwordexcelizer.com/archives/38/match-types-for-yahoo-search-marketing Chris McNeeney, the author of Affiliate Project X and Day Job Killer, wrote on three techniques that will improve your Adwords success rate. I think it is interesting. First, it is about bidding on very specific keywords which is the product brand name. I admit that some of my successful ... http://adwordexcelizer.com/archives/37/to-succeed-with-adwords You can use JOCE to create numerous variations for the entire keywords of your AdGroup quickly. Yes, in one click. You can add converting keywords like "buy", "cheap", etc. You can add variations like adding hyphen, eliminating space between words, etc. You can ride on users' strange habit of ... http://adwordexcelizer.com/archives/34/how-to-create-keyword-variations-quickly How to get your cost per click cheap? Make sure Quality Score ("QS") of your keywords are high. Read the overview from Google Adwords Help Center. For high Quality Score we need to have: a. Keywords with high historical CTR (good ad copy and appropriate use of negative keywords) b. Relevant Ad ... http://adwordexcelizer.com/archives/33/reduce-your-cost-per-click